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Finding Aid

Reavis Cox Papers UPT 50 C878

Access to collections is granted in accordance with the Protocols for the University Archives and Records Center.

Summary Information

Date [inclusive]
5.0 Cubic feet


Gift of Reavis Cox, 1971. (Note in control file: Some of this material is confidential.)


This is an unprocessed collection. A rough inventory is available at the Archives.


Born in Guadalajara, Mexico to Methodist missionaries in 1907, he was educated at San Antonio High School and the University of Texas. Initially pursuing a career in business journalism, he later entered Columbia University to study economics and received his Ph.D. in 1932. He was appointed to the faculty of the Wharton School in 1935, and later became Chairman of the Department of Marketing and Sebastian S. Kresge Professor of Marketing before his retirement in 1971.

A economist with an international reputation, Cox researched methods of determining the financial transactions and marketing practices whereby raw materials became finished and distributed products. He also studied marketing practices in general and the importance of consumer credit in stimulating production and consumption.

During the Second World War, Cox was an important administrator on the staff of the War Production Board. He also was an active Presbyterian and researcher of Presbyterian higher education.

He died in 1992.


Contains correspondence and working files created during his tenure on the faculty at U. of Pennsylvania including minutes, reports and memoranda of university-wide faculty committees (1952-1969) as well as the Wharton School committees (1935-1964) on which he served.

Controlled Access Headings

Corporate Name(s)
University of Pennsylvania. Educational Council.
University of Pennsylvania. Faculty Senate.
University of Pennsylvania. Institute of Humanistic Studies for Executives.
University of Pennsylvania. — General subdivision–Administration.;
University of Pennsylvania. University Council.
University of Pennsylvania. Wharton Graduate Division.
Wharton School.
College teachers.
Marketing–Study and teaching.



General file 



Wharton School and Educational Committees – 1959-1963 



University Senate – Notes and Comm. Meetings 1953-1961 



Film, Cox-Hollander Interview – American Marketing Association – 1/13/66 



Committee notes, miscellaneous, 1950s 



Committee notes, Faculty Affairs, Conflict of Interest, Curriculum, and Literature and the Arts, 1960-1968 



Miscellaneous Notes – untitled folders, 1960-1968